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Lance Weiler – Collapsus

July20

Collapsus is a brand-new transmedia project from SubmarineChannel that combines interactivity, animation, fiction, and documentary. Collapsus looks into the near future and shows you how the imminent energy crisis affects a group of ten young people, who appear to be caught up in an energy conspiracy. Collapsus is the transmedia project associated with the documentary, Energy Risk. 
Collapsus is directed by Tommy Pallotta, producer of Scanner Darkly and Waking Life, and director of American Prince.

Collapsus Trailer from SubmarineChannel on Vimeo.

Who Wants to Be a Terrorist?

July18

At last – reality TV with some actual threat. It’s what the world has been building to since Survivor first soiled the airwaves.

See - they were only joking.

FlashMob Gone Wrong… Tom Scott

July14

Technologist and humorist Tom Scott gives an insight into the power of words and actions and what can happen when you add unregulated social connections at Ignite. Ignite is an event of 1 speaker with any topic, 5 minutes, 20 slides and the slides rotating every 15 seconds automatically around the world.

The mantra is ‘enlighten us – but make it quick’

Lance Weiler

July10

Keep up to date with Lance’s latest at

What a jolly nice man.

Top 10 viral videos

July4

Every Thursday Visible Measures updates the 10 most viewed viral videos that week. Well worth a view.

I prefer a 4:4:2 formation

TwitTV – Trendy Television

June30

TwitTV is a web TV channel programmed by whatever is trending on Twitter. Just like it says on the tin.
What a splendid idea.

What kind of madness is this?

7 Steps to Viral Marketing Success

June30

The number of times I was asked by clients if I could ‘make something viral’ for their marketing campaign in a week – if each request were equated to a unit of currency – for example 1 US dollar – it would have kept me in moderately priced coffee, throughout the whole unpleasurable experience of trying to explain to them how and why virality work. Because i don’t know.

Anyway – Brent Hodgson is a man who does, so here are his thoughts on the process in 7 tasty steps.

 

This is also the model for transfer of 'cooties'