really nice facebook hijack

How much information do you give away?

Games site GameSpot gives a guide to ARG’s from Advertising to artforms.

participatory advertising and ARG.

The Company P are the kings of transmedia experience, and have managed to formulate a reproducible pipeline for the process.

Working with 20th Century Fox and Joss Whedon, Dollplay is a participatory experience set in the world of the Buffy and Firefly creator’s Dollhouse. By watching webisodes and and participating with uploaded content of their own, the audience works with a young girl called Hazel to uncover a mystery set in the Dollhouse universe.

Dollplay

The waiting room is a film and social media project about healthcare. Focusing on a ‘safety net’ hospital in California, The waiting room is also a repository of conversation topics and emotions felt in the online waiting room.

One Hospital. Hundreds of stories.

Taken from Power to the Pixel 2009, this is an interesting insight on participation from Martin Elricsson form The Company P.

Collapsus is a brand-new transmedia project from SubmarineChannel that combines interactivity, animation, fiction, and documentary. Collapsus looks into the near future and shows you how the imminent energy crisis affects a group of ten young people, who appear to be caught up in an energy conspiracy. Collapsus is the transmedia project associated with the documentary, Energy Risk. 
Collapsus is directed by Tommy Pallotta, producer of Scanner Darkly and Waking Life, and director of American Prince.

Collapsus Trailer from SubmarineChannel on Vimeo.

Fantastic transmedia story which starts with a young female DJ making a piece about AIDS in Africa when she discovers an oil company is going to run a pipeline straight through the village she is working in. From there it becomes a multi narrative, multi platform experience that spans the globe and encourages participants to create their own content.

A wonderful piece by The Company P and Tim Kring of ‘Heroes’ fame

Jolly good

An interactive look into the origins and personal stories of Australia. Telling stories from all nations who ended up in the country as well as the indigenous peoples. There are linear tales as well as a great interactive documentary.

Grey’s Anatomy IPad two screen experience.

With advances in technology, it can still be tricky to see what the future holds for content. All too often, these advances seem to provide only 360 content – the same content on a number of platforms – rather than complimentary experiences offering platform specific lenses on larger narratives. Or transmedia.

This is one of the best examples so far of how alternate platforms can work in the same physical space together to expand experience.

I would not trust any of these people with my pancreas

Ivan Askwith is big strategy Cheese at Big Spaceship. Here is a old – but not dated presentation on Transmedia and advertising worth reflecting on with some fantastic insight and leaving the audience in the privileged position of being able to look at how Ivan’s thinking is present in the world today.