really nice facebook hijack

How much information do you give away?

An ongoing blog by Danah Boyd and Alice Marwick looking into teen attitudes to privacy. Download the paper in progress from the site.

Danah Boyd

Ubisoft you creator of interesting interactive content you! I loved Far Cry 2, but you really shouldn’t have let Clint Hocking get away, he is a lovely man and a crusader of evolutionary narrative. Now he’s shacked up with LucasArts. Don’t pretend you don’t care. Don’t pretend that beneath your aloof sophisticated Frenchness, you aren’t hurt a little bit. I know I am. You should have fought for him – you could have kicked George Lucas’ ass.

Anyway as a brief review of your output since inception, the Splinter Cell’s were great thanks to Clint, ditto Far Cry 2, Beyond good and Evil was smashing, Prince of Persia was excellent – OK everything you do is pretty bloody good and you are the only thing keeping EA from franchising ‘my weekly shopping 2011′ – but letting Clint go? I know he looks a bit like Dan Houser depending on what state of hairyness you catch them in – but he’s beautiful on the inside. Can’t you two make up?

The greatest thing in your catalogue by far is of course Vacation Sports on the Wii, and I highly suggest you immediately set the lead external designer and producer on that particular masterpiece on to Far Cry 3 where I would follow in Clint’s ‘Heart of Darkness’ footsteps and base the whole thing on another literary masterpiece. Maybe a book or something.

Anyway – one thing you did that wasn’t fun was Prototype. It started off great but where was the testing? The difficulty curve is all over the shop – its one of only 3 games I’ve ever given up on – the other 2 were Jet Set Willy and Merceneries 2. Do you want to be part of that trio? DO YOU????

Anyway – your marketing campaign was significantly better and this early facebook hijack was quite nice, and didn’t pretend to be any thing other than a cold marketing proposal and for that I salute you.

it knows everything.....