Welcome to The Blacklodge

WordLens – Augmented Reality Translation


Augmented reality is technology posing as a toy while waiting for time to catch up. Wordlens is a fantastic use, which translates text in realtime. If – like me – you love languages, this could be a seen as a step back, but I prefer to think of it as a supplemental addition to the enthusiastic linguist.

Learning by looking

Tesco uses QR and online innovation in Korea


It has been my great pleasure to work with, and become friends with a number of Korean people mainly through working in the mobile sector, and I am never less than astounded by their work ethic and commitment to their employers. On both counts they seem to leave the west standing, but whether this is a good or bad thing is up to the individual to decide.

Never the less, acknowledging this and understanding their customers at a local level has seen evilcorp Tesco find the spaces between current consumer habits. It seems very simple in hind sight but getting the infrastructure in place has been the key to this success.

We have some dalliance with QR code shopping in the west, but for some reason we put value and worth on walking up and down endless isles of our monuments to consumerism – even turning it into a family experience.

Luckily wherever there is a rotting corpse of broken society lying in the gutter, the carrion of fast food is likely to follow. Thanks MacDonalds and ASDA/Wallmart. You make a lovely cynical couple. Rant ends.

Tesco bring virtual shops to the subway, turning passing time into spending time.
Thanks to Lester Francois – our eyes on the ground, and first guy everywhere.


The Future of Interactive TV – Greys Anatomy IPad


Grey’s Anatomy IPad two screen experience.

With advances in technology, it can still be tricky to see what the future holds for content. All too often, these advances seem to provide only 360 content – the same content on a number of platforms – rather than complimentary experiences offering platform specific lenses on larger narratives. Or transmedia.

This is one of the best examples so far of how alternate platforms can work in the same physical space together to expand experience.

I would not trust any of these people with my pancreas

IPhone Mockup tool


If you spend as much time as I do discussing App design with folk – this is an absolute godsend. The Wonderful Adam Cassel from Crossoverlabs brought this to my attention and I worship nightly at a shrine to him because of it.
Absolutely. Smashing.

Drag and drop interface, pencil or outline style to fit different stages of development or clients and so quick to use.

It explains how your app works! In seconds.

The Future of Documentary – Our Choice App


Instead of taking his frustrations at failing in the American Presidential elections out with a high powered rifle and a clock tower, Al Gore decided instead to bully climate change within an inch of its life. Every time the smiling planet protector comes near, climate change actually cowers under a table and goes to its ‘happy place’ until its all over.

Regardless, Al Gore has done more than most to put a serious political face on the subject and has brought the matter to the table through high quality media content. He continues his domination of eco-tech with the Our Choice app which could very easily be the future of documentary and change the way we consume media.

Al Gore – Our Choice

Al Gore’s Our Choice Guided Tour from Push Pop Press on Vimeo.