Welcome to The Blacklodge

Take this Lollipop….


really nice facebook hijack

How much information do you give away?

Alternate Reality Games – The Future according to GameSpot


Games site GameSpot gives a guide to ARG’s from Advertising to artforms.

participatory advertising and ARG.

Tesco uses QR and online innovation in Korea


It has been my great pleasure to work with, and become friends with a number of Korean people mainly through working in the mobile sector, and I am never less than astounded by their work ethic and commitment to their employers. On both counts they seem to leave the west standing, but whether this is a good or bad thing is up to the individual to decide.

Never the less, acknowledging this and understanding their customers at a local level has seen evilcorp Tesco find the spaces between current consumer habits. It seems very simple in hind sight but getting the infrastructure in place has been the key to this success.

We have some dalliance with QR code shopping in the west, but for some reason we put value and worth on walking up and down endless isles of our monuments to consumerism – even turning it into a family experience.

Luckily wherever there is a rotting corpse of broken society lying in the gutter, the carrion of fast food is likely to follow. Thanks MacDonalds and ASDA/Wallmart. You make a lovely cynical couple. Rant ends.

Tesco bring virtual shops to the subway, turning passing time into spending time.
Thanks to Lester Francois – our eyes on the ground, and first guy everywhere.


Transmedia and Adverising – Ivan Askwith


Ivan Askwith is big strategy Cheese at Big Spaceship. Here is a old – but not dated presentation on Transmedia and advertising worth reflecting on with some fantastic insight and leaving the audience in the privileged position of being able to look at how Ivan’s thinking is present in the world today.

Dan Hon – Dare to Play


Dan Hon of SixToStart gives a fantastic personal insight into 10 years in transmedia and ARG at TEDxTransmedia. A nice primer back to The Beast for those new to the field, with a nice section on play vs games which really deserves more.

Batman Twitter Crack


On June 10th 2005, a tiny indie team headed by a bloke called Christopher Nolan released a small film – Batman Begins. No one really heard or cared about it at the time, and it is still very unlikely you will ever meet anyone who has seen it.

I’m told it was a rip-off of the epic phenomenon ‘Condorman’ – superstar action vehicle for Hollywood hunk Michael Crawford – but I cannot see it coming close to the scope or scale of that Disney cash-cow.

There was surprisingly a sequel to this ‘Batman’ (just ridiculous – a bat man? – bat’s are no where near as cool as condors), but that also disappeared without trace. The impossible has happened, and this unknown director with his niche product has secured a third release. Cynical attempts to generate publicity have seen Hollywood drama heavyweights such as Uwe Bol attached, but it is clear this will again be helmed by the unknown and unproved Nolan.

Obviously desperate for attention, they squirreled together a few quid and realised the internet was cheap, so spent it on a twitter crack promotional piece, which rewarded the audience with a sneak peek of a film no one has heard of, and probably never will. If I know films – and I think I do - I predict it will again disappear without trace.

There are accusations of nepotism, due to Nolan’s famous Irish singing sisters, who have apparently ruled tinseltown since their 1979 single ‘I’m in the mood for dancing’ shook the world starting the global dynasty we know today.

This season I am mostly trending rubber and bad lighting

Top 10 viral videos


Every Thursday Visible Measures updates the 10 most viewed viral videos that week. Well worth a view.

I prefer a 4:4:2 formation

Lost in Val Sinestra


Try it – to say any more would would do you a disservice.

7 Steps to Viral Marketing Success


The number of times I was asked by clients if I could ‘make something viral’ for their marketing campaign in a week – if each request were equated to a unit of currency – for example 1 US dollar – it would have kept me in moderately priced coffee, throughout the whole unpleasurable experience of trying to explain to them how and why virality work. Because i don’t know.

Anyway – Brent Hodgson is a man who does, so here are his thoughts on the process in 7 tasty steps.


This is also the model for transfer of 'cooties'

Twitter Censurator


This is a fab little twitter hijacker used to raise awareness of censorship and dictatorship in Burma. Simply enter a twitter ID and watch the hostile takeover of the page. Link in to HappyWorld to find out more about the oppression in Burma.


Happy World - Burma - The Dictatorship of the Absurd


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