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The Future of Interactive TV – Greys Anatomy IPad

July15

Grey’s Anatomy IPad two screen experience.

With advances in technology, it can still be tricky to see what the future holds for content. All too often, these advances seem to provide only 360 content – the same content on a number of platforms – rather than complimentary experiences offering platform specific lenses on larger narratives. Or transmedia.

This is one of the best examples so far of how alternate platforms can work in the same physical space together to expand experience.


I would not trust any of these people with my pancreas

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