7 Steps to Viral Marketing Success
The number of times I was asked by clients if I could ‘make something viral’ for their marketing campaign in a week – if each request were equated to a unit of currency – for example 1 US dollar – it would have kept me in moderately priced coffee, throughout the whole unpleasurable experience of trying to explain to them how and why virality work. Because i don’t know.
Anyway – Brent Hodgson is a man who does, so here are his thoughts on the process in 7 tasty steps.
Twitter Censurator
This is a fab little twitter hijacker used to raise awareness of censorship and dictatorship in Burma. Simply enter a twitter ID and watch the hostile takeover of the page. Link in to HappyWorld to find out more about the oppression in Burma.
GML – Graffiti Markup Language
THIS is what happens when graffiti artists pop round for tea and biscuits at the stately mansion of some computer hackers.
GML is an XML based open source language used to track, capture and record graffiti movement.
GML may fit into the bracket of post-grafitti, but this fantastic video shows what has and is being done in the field.
Driving a school bus full of youthful, innocent, excited ‘arts’ at high speed into an abandoned mineshaft and needle exchange packed to the brim with highly volatile and unstable ‘tech’, can only end in a 300 foot, mechanised fire breathing lizard of fun in a top-hat and monocle. And you can quote me on that.
G.M.L. = Graffiti Markup Language (Overview) from Evan Roth on Vimeo.
Free UX Design Tools
Everyone loves UXD and everyone loves free stuff – If only we could marry the two???
Those lovely folk at UX For The Masses – who’s tag line ‘because it ain’t bleedin’ rocket science’ is possibly the best ever made – have pulled together a list of 25 free UX tools. Just for you.
25 free UXD Tools
Why So Serious? – ARG
Ah Why So Serious – how do I love thee? Let me count the ways….
Not the first one out there, but still the one which is pulled out when you require an example of how ARG works. The perfect storm of subject, fan base, timing and product which captured the Zeitgeist and created the cast iron proof that participatory culture is real, alive and living to those cold hearted souls on Madison Ave.
I never played it, I only found out about it a year after it had finished, but it was the first time since I was twelve that I felt that I had read about something completely new that would change everything forever. On top of this, whenever I have to explain ARG’s its my first point of call as 42 Entertainment’s opus has everything.
In 2009 I was working in advertising, and a tiny New York Times article blew my mind for the possibilities and opportunities out there for any content provider brave enough to share their IP with their audience. This started my journey from cynical, bored rich person, to excited poor believer in a better way.
It was my red pill and every day I drop to my knees and thank the stars I took it.
Here is a video overview
Sherlock Holmes – 221b Online Game
Warner Bros. are pretty much ahead of the crowd in participatory advertising and Sherlock Holmes was a great example of this. Here is the trailer for the online game of the 2009 movie. Given the subject matter, it’s not a huge leap of logic to see that this fits perfectly, but it is still a bold move even now. There are more sophisticated examples out there, but this is slick.
The Game is Afoot!!!!!
Choose a Different Ending
This promotional piece for the Metropolitan Police was a brave experiment in meeting an audience on their territory. The experimental film won huge accolades and has been very successful in raising awareness of the risks of carrying concealed weapons.
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